Crawlmere › Skills › Content brief

Content brief – a skill for Claude

A writer-ready brief for one keyword or cluster, or a review of a draft against the brief.

What it checks and does

• Intent and the reader's job to be done
• Outline with H2/H3 and the question each answers
• Must-cover topics, internal links, schema type
• E-E-A-T checklist and "[source needed]" for unsupported claims

Try asking

“Write a brief for 'convert bank statement to excel' for our tool page.”

No script needed

This skill is a structured procedure and template; it uses the outputs of the other skills when you have them.

When Claude uses it

The skill's description, which Claude matches against your request:

Create a writer-ready SEO content brief for one target keyword or cluster - search intent, reader questions, outline with H2/H3s, entities and subtopics to cover, internal links, title/meta, schema type and an E-E-A-T checklist - or review a draft against a brief. Use when the user asks for a content brief, article outline, blog plan, "what should this page cover", or a content refresh plan.

Related skills

• Search Console analyzer – Reads Google Search Console exports and finds what to fix next.
• Sitemap & IndexNow check – Validates sitemaps and sitemap indexes, compares them with your built site, and prepares IndexNow submissions.
• Competitor keyword gap – Compares your keyword export with competitors' exports to find missing and weak keywords.